When you first saw that I’d written a book dedicated to building your business by giving things away, you might have assumed I’d gone a little crazy. After all, you’ve heard marketer after marketer tell you that freebie seekers are the very worst. They’ve told you that if you give things away for free, your prospects will never buy from you because they’ll be trained not to buy. I’m here to tell you that’s a big fat lie.
Building your business bases on a model of giving things away. 96 Pages.